There’s a lot of problems with advertising on Google, YouTube, Instagram etc.

And it Incentivises these big tech companies to collect all your data and spy on you etc.

But where should advertisers advertise?

Let’s say everyone switches to Paid for Search, Paid for Email, stops using social media etc.

Where would advertising swith to?

If someone starts a small business from home selling pillows, how do they reach customers?

  • √𝛂𝛋𝛆@piefed.worldEnglish
    30·
    2 天前

    Reputation and word of mouth. Fire the marketers and use that money to make a better product. Stop wasting everyone’s time. Spend time making stuff available through distribution channels. Ads waste everyone’s time and money. When I see any ad, it tells me your competitor is likely a better quality product I should seek out. No one has a right to waste my time.

    • kopasu22@lemmy.world
      3·
      10 小时前

      This is my preference, but even then today I have to look at every recommendation with scrutiny. Astroturfing is only getting worse and worse.

      It’s hard to rely on people I personally know to have previously purchased some niche things I need, or trust that their selection criteria are exactly the same as mine, so I have to go online and look deeper. But then when I go online, I have to accept that a lot of what I find will be fake users posting fake experiences to promote the product they want to sell, so I just end up trying to find as broad a sample as I can and trust my gut.

    • cynar@lemmy.worldEnglish
      3·
      15 小时前

      It’s a catch 22. A lot of good products die due to people not knowing they exist (or remembering).

      I have no issues with informational based advertising. Basically the polite “we exist” or “we’ve got this now” type adverts. I take offence to adverts trying to mess with my mental familiarity levels. I’m doubly offended when they get aggressive with pushing that on me.

      A great example is steam ads. It gives you some when you first start it. It’s trivial to skip or ignore them however. It also sits back and gets out of the way as soon as you’re not interested.

    • Valmond@lemmy.world
      11·
      2 天前

      The boring truth is that marketing works, so if we can’t like upgrade our monkey brains it’s not going away anytime soon IMO.

      • moondoggie@lemmy.worldEnglish
        2·
        2 天前

        That sounds like something a marketer would say. GET ‘EM, BOYS!! brought to you by Pepperidge Farm. Pepperidge Farm: Remember when we did the “remember when” thing? Pepperidge Farm remembers.