There’s a lot of problems with advertising on Google, YouTube, Instagram etc.
And it Incentivises these big tech companies to collect all your data and spy on you etc.
But where should advertisers advertise?
Let’s say everyone switches to Paid for Search, Paid for Email, stops using social media etc.
Where would advertising swith to?
If someone starts a small business from home selling pillows, how do they reach customers?


This is my preference, but even then today I have to look at every recommendation with scrutiny. Astroturfing is only getting worse and worse.
It’s hard to rely on people I personally know to have previously purchased some niche things I need, or trust that their selection criteria are exactly the same as mine, so I have to go online and look deeper. But then when I go online, I have to accept that a lot of what I find will be fake users posting fake experiences to promote the product they want to sell, so I just end up trying to find as broad a sample as I can and trust my gut.