Correct me if I’m wrong, but all this switch does is make adds relevant/not relevant to you. It doesn’t stop whatever data is needed to make it work, does it?
At this point they’re shafting the advertisers. They may not be personalized ads to you, but the advertisers don’t know control where their ads show up. They just pay whenever their ads get displayed.
Apple/Google still make the money regardless of “personalized” ads. They still group these users based on some data points like IP location and trends in those areas.
These company’s worth didn’t grow to trillions without profiting off on both ends. Malicious compliance is the name of the game.
It limits the use of a unique device id that can be shared with third parties. AFAIK it doesn’t limit anything for Apple’s 1st party apps that include advertising, like Maps.
Notably Apple is spinning up a demand side platform (DSP) where advertisers can spend money directly on Apple platforms to place ads. That almost certainly means that platform will have full access to relevant user data for their ads customers.
When that setting gets checked, the IDFA gets set to all zeroes per the developer docs. So it definitely doesn’t stop data collection or attempts to target, it just changes that one data point. Instead of an easy “this specific account is associated with this action”, you instead get “someone who clicked the opt-out button is associated with this action - you’re going to have to target them using other details”
Nor does it cut into the corporate revenues. They get paid for the ads either way. The odds of you clicking an ad (presumably) go down, though, so the click-through revenue the company would hypothetically get if you clicked on ads will be theoretically diminished assuming you believe the big tech companies aren’t lying about that data to their advertisers as well.
Correct me if I’m wrong, but all this switch does is make adds relevant/not relevant to you. It doesn’t stop whatever data is needed to make it work, does it?
Hey, get outta here. You’re supposed to blindly hate apple, sheep.
/s for the stupid (not you).
At this point they’re shafting the advertisers. They may not be personalized ads to you, but the advertisers don’t know control where their ads show up. They just pay whenever their ads get displayed.
Apple/Google still make the money regardless of “personalized” ads. They still group these users based on some data points like IP location and trends in those areas.
These company’s worth didn’t grow to trillions without profiting off on both ends. Malicious compliance is the name of the game.
Apple IDFA
It limits the use of a unique device id that can be shared with third parties. AFAIK it doesn’t limit anything for Apple’s 1st party apps that include advertising, like Maps.
Notably Apple is spinning up a demand side platform (DSP) where advertisers can spend money directly on Apple platforms to place ads. That almost certainly means that platform will have full access to relevant user data for their ads customers.
When that setting gets checked, the IDFA gets set to all zeroes per the developer docs. So it definitely doesn’t stop data collection or attempts to target, it just changes that one data point. Instead of an easy “this specific account is associated with this action”, you instead get “someone who clicked the opt-out button is associated with this action - you’re going to have to target them using other details”
Nor does it cut into the corporate revenues. They get paid for the ads either way. The odds of you clicking an ad (presumably) go down, though, so the click-through revenue the company would hypothetically get if you clicked on ads will be theoretically diminished assuming you believe the big tech companies aren’t lying about that data to their advertisers as well.
Still better than being spied on. Irrelevant ads are an improvement.
The commenter you replied to seems to be suggesting that the spying still happens
Just spam us based on the actual content being experienced, advertisers, gosh!
Worked just about forever! (Well for however long the web had ads pre-personalization)