At this point they’re shafting the advertisers. They may not be personalized ads to you, but the advertisers don’t know control where their ads show up. They just pay whenever their ads get displayed.

Apple/Google still make the money regardless of “personalized” ads. They still group these users based on some data points like IP location and trends in those areas.

These company’s worth didn’t grow to trillions without profiting off on both ends. Malicious compliance is the name of the game.