Why do some non-paywalled webpages have a READ MORE button I have to click on before it reveals the rest of the article?

  • zxqwas@lemmy.world
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    1 day ago

    Analytics and robot defense have been mentioned.

    They may also want to show you what’s at the bottom of the site earlier. Ad or click to next story or whatever.

    Can also save bandwidth/load time. If they have a metric fuckton of garbage other than the text you were after on the site.

    • Onomatopoeia@lemmy.cafe
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      16 hours ago

      Most often though my browser has already loaded the rest as clicking “more” just slides the box down.