Chicken grown from animal cells, not from slaughtered birds, can now be sold in the U.S. The Agriculture Department issued approvals Wednesday to California firms Upside Foods and Good Meat to sell the products, known as “lab-grown” or “cultivated” meat. The meat is grown in steel tanks, using cells that come from a living animal, a fertilized egg or a special bank of stored cells. The goal is to eliminate harm to animals and drastically reduce the environmental impacts of raising them. The meat will initially be sold only at upscale restaurants.
Yep, one of the standard business strategies for introducing a new product. Begin in a low-volume and high-price market and hype up the product as much as possible, giving it an appearance of exclusivity and high class. Once you’ve got some of your demand established, you can start scaling up production and introduce your mid-range and lower-cost mass-produced product. Just look at the how Tesla started releasing cars to see the same tactics in action.
Thanks to you and the others for explaining! This makes sense. Hope it becomes more common soon!