Hacker News.

Twitch continues to deteriorate as a platform because what do you mean I can’t TAB OUT TO MY SECOND MONITOR DURING THE AD BREAK

I NEED TO FOCUS THE TAB AND THE WINDOW FOR THE AD TO PLAY???

X/Twitter.

  • GalacticSushi@piefed.blahaj.zoneEnglish
    41·
    4 hours ago

    Reminder that Sony has patented technology to force viewers into saying a certain phrase in order to continue past an advertisement. Sure, it sounds dystopian, but just look at how excited the little consumer is to enthusiastically shout the name of one of his favorite corporations!

    • invertedspear@lemmy.zipEnglish
      5·
      28 minutes ago

      Fingers crossed this is a patent intended to prevent others from ever stooping to such evil, but it’s not like Sony has been clean when it comes to this kind of shit.

    • Pringles@sopuli.xyz
      38·
      4 hours ago

      If it would allow you to end the commercial early, it would kind of be genius. “Watch this 2 minute ad or say ‘I love McDonald’s’ to immediately continue watching” is something that definitely would work. It would get these phrases or slogans ingrained while providing a better viewing experience.

      Don’t get me wrong, I would hate it as much as anyone any other lemmy user. However from a marketing perspective it’s pretty solid while a significant percentage of the viewership would not only participate, but laud it as a good solution to skip the forced commercials.

      • yermaw@sh.itjust.works
        6·
        2 hours ago

        It sounds like fun.

        Then the next wave is that the feature length advert will play. You can see the shortened version by shouting I LOVE MCDONALDS. Or you can skip entirely by showing the Camera the New McFood Deluxe and eating it.

        These motherfuckers do not know the meaning of the words “dystopian hellscape”. There is no such thing as too much, too far, too invasive, too insidious. There is only “so what’s next for our marketing department?”