I’ve posted quite a bit on here since I created my account, posts I consider non-controversial, since I’m not interested in arguing or getting into heated topics like politics. Even so, I still get the occasional snarky comment. Out of curiosity, I sometimes check the person’s post history when I see something like that, and without fail, their profile is full of snarky, negative, or hateful posts overall. It always makes me wonder: do people like this genuinely get enjoyment from surrounding themselves with negativity? What’s the thought process behind it?
Anger causes higher level of engagement. If you see a post or comment you agree on, there’s no reason for you to comment. More engagement - more clicks - more ad revenue.
Some people’s have natural born desire to seek for conflicts wherever they go - on the internet or outside of it. These people feel right about anything, and constatly seek to prove everyone is inferior around them.