Personally, I buy protein powder even though I know the ingredients are actually too cheap to justify the price. But I’m too lazy, and the reward of a cold chocolate shake after working out makes me forget about the outrageous cost. It’s a little guilty pleasure I’ve come to terms with.
I can get behind this. I use a smaller (though they’ve grown a bit since I got on board) ISP who makes a big deal about having on-shore customer support. I’m happy to pay a small premium for that.