• thingsiplay@lemmy.ml
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    7 hours ago

    The whole idea isn’t the advertisement on itself. The idea for the publisher / developer is, to take the money from Epic, as it seems to be a lot. And for Epic this is obviously a reason to get users into the eco-system. That is the basic idea behind it. That games get free advertisement alongside, is a nice bonus effect.

    • calliope@retrolemmy.com
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      6 hours ago

      Oh I see, I don’t think I realized Epic paid them for the free games but that seems obvious now that you said it!