Popular Information identified 37 major companies that were actively advertising on X on January 12. Each company was contacted and asked whether they were concerned about paying for ads on a platform that was allowing users to create nonconsensual sexualized images of women and children. All 37 either declined to comment or did not respond.
In the past, concerns about X under Musk’s leadership have led corporations, including some contacted by Popular Information for this story, to suspend their ads on the platform.
In late 2023, a wave of companies suspended advertising on X after Musk endorsed an antisemitic conspiracy theory in a post. According to the New York Times, over 100 companies stopped advertising on X after the post, costing up to $75 million in ad revenue. Among those companies were Amazon, Microsoft, and Google, all of which have advertised on X in recent days.
Companies advertising on X that were contacted by Popular Information
These are the 37 major companies that were contacted by Popular Information. All of the companies had active advertisements on X on January 12. None of the companies offered a response.
- NFL
- Shein
- NBA
- Outback Steakhouse
- Burger King
- ESPN
- Lenovo
- Dell
- Gatorade
- David Protein
- ASUS
- Paramount+
- Chipotle
- Wendy’s
- Tylenol
- Amazon
- Booz Allen Hamilton
- Salesforce
- Carnival Cruise Line
- State Farm
- Intuit Turbo Tax
- Fortune
- Crypto.com
- Apple
- FT
- RadioShack
- GoPuff
- Microsoft
- Wayfair
- Axios
- Fannie Mae
- T-Mobile
- Lowe’s
- EASports
- DoorDash
- Fox Sports
…they wrote on SubStack
Would have been more helpful if they included contact info.