Imagine there is no YT, no Twitter/X, no Facebook, no Netflix, no Amazon, no Apple, no Google to to search the Web, no chatGPT. Imagine there is no TikTok either (even though it’s not US). Just imagine there is no ‘giant’ tech from anywhere owning any app or service that millions if not billions of people are willing to use.
A world without any of those giant (US) tech companies and services that many of us take for granted.
In that world, what would you use the Internet for? How would you use it? And how much time do you think you would spend online, compared to now?
(my own answer in the comments)


Most of those US services (YouTube, Twitter, etc.) arose to fill a niche which was opened by expanding access and bandwidth. Take YouTube as an example, the idea of sharing a video on a dial-up connection was simply silly. Just downloading the contents of a 1.44MB floppy on a 14.4kbps modem took forever. Even when we got to a 56kbps modem, pictures could still be slow and GIFs were painful to download. It wasn’t until home DSL or cable connections became common that sharing a video was even close to reasonable. In that environment, we saw the start of media sharing services rushing to fill a previously unknown “need”. The most well known was Napster for music sharing, but we also saw the start of bittorrent clients. While not exactly legal, early music sharing and torrent sites showed that people wanted to be able to download media. And with sites like MySpace or GeoCities cropping up, it was apparent that people wanted to also create and share media. YouTube simply married up those two desires at a time where the technology could reasonably support it. And they have massively capitalized on the first mover advantage. With them also having Google money to scale the service, they now sit in a fairly privileged position in their niche.
I bring this up to say that, were US based services snapped out of existence, new services would arise to fill the gap. If you look at somewhere like China, where access to US services is highly regulated, they aren’t simply doing without, they are creating their own alternatives. TikTok is a good example, while it lacks the longer form videos of YouTube, it did provide media sharing in China. Were YouTube to be blocked at the Great Firewall, TikTok is in a good position to expand into the longer form videos. China also already has WeChat which fills much of the Twitter and FaceBook nice. Russia has VKontakte for those spaces as well. Basically, any place which isn’t well served by US based media giants has their own solutions to fill those gaps.
Western Europe (using EU as shorthand, though yes I know the EU isn’t all of Western Europe) has the issue of being closely linked with the US economically and culturally. US based services can operate in most EU countries with little friction. Sure, they have to figure out GDPR and Data Privacy issues, but that’s not a major barrier, despite US companies’ whining. So, given the size, first mover advantage and money behind the US based solutions, there hasn’t been space for reasonable EU based replacements. Why use some second rate EU based system, when the US system works so well, and the EU and US are such good allies and closely linked?
Of course, that last bit is changing (which is part of why you’re asking the question, no doubt). With the US Government going quickly off the rails, and US tech giants doing their damnedest to enshitify everything, the deep cultural links between the US and EU are starting to slip. There might now be space for EU based services to try to step in and replace services like YouTube or Twitter. And that’s the answer to your question. If those services go away, they will be replaced by something else. In time, they are probably bound to be replaced anyway. At one time everyone though MySpace was here to stay, these days I suspect some folks had to google it to figure out what the hell I was going on about. It may be a long time to come, but I’d bet on YouTube eventually being replaced. I have no idea what will replace it, but nothing lasts forever.
maybe? :)
I would be tempted to agree (while also recognizing a minority (like myself) would try to steer away from anything remotely looking like a clone of those ‘original models’ and rekindle the interest for a smaller more fragmented Web) but, at the same time, suffice to see how that less-democratic USA we now have to live with is dealing with anything that even remotely looks like a threat: invading a country, taxing it do death (unless they withdraw any law deemed unfair for US businesses),… I doubt those USA would allow any serious alternative to grow and to reach a large enough audience… But then, in my first hypothesis and for some mysterious reason we would already have lost access to US tech/services, and therefore one may conclude that at the same time USA would have lost access to us as a potential market and wouldn’t have any leverage against our own attempts, well, maybe? ;)
Not even empires, or wannabe new empires. But isn’t it what history is all about: failed dreams of grandeur?
edit: typos.
Why wait? https://indieweb.org/
Thx for the link, I will check that and see if my own tiny, silly blog can fit anywhere with them.
Just FYI when switching to light mode the layout on your website breaks (doesn’t have a max-width any more)
How do you switch mode on my blog? I mean, it’s static and, to the best of my limited understanding, I’ve removed anything in the theme that remotely looked like a script… so I’m surprised you can toggle its theme. Is there a toggle I’ve missed somewhere? (Also, maybe we could discuss that through MP to avoid making useless noise in the thread ;))
Your blog follows the system theme.