i’m talking about the mundane stuff, like how we still carry around a bunch of plastic cards or wait for water to boil in a kettle instead of instantly. or maybe just our collective obsession with short form video? keen to hear what makes you shake your head thinking about the future.
Fair enough, I didn’t know much about it. But it sounds like that was based on a moral imperative impressed on those who weren’t on board. But what’s happening today isn’t a moral suppression, which is why I think it might go differently.
That’s why I’m comparing it to tobacco use. The decline in tobacco use isn’t based on a moral thing–younger generations are simply not interested. And it looks like it’ll only continue to decline for that reason.
It’s possible that it bounces back (the alcohol industry marketeers will certainly try), but it’s not just a matter of removing an artificial barrier, it would involve convincing people to want it again.