Not saying this is the case but imagine- someone comes to your site, they read half an article, you show an ad. If they’re interested, they click “more”, they get served the rest of the article and another ad. They now know that you like this article enough to want more, and every time you click that “more” button it’s really more like a “yes” button, and in advertising and sales getting a “yes” is a psychological barrier you want overcome, because once someone said yes to something, cognitive things happen in the brain that makes us more likely to keep saying yes, keep generating attention, and, as is the case, another sale- the ads.
Just brainstorming, but at this point we are so deep into the capitalist dystopian nightmare of advertising that for these guys, micro measurements make a difference, we may not know the particulars, but the purpose is engagement and make you stay, by employing common psychological tactics.
Wouldn’t they benefit from just showing the whole article with all the ads at once?
Not saying this is the case but imagine- someone comes to your site, they read half an article, you show an ad. If they’re interested, they click “more”, they get served the rest of the article and another ad. They now know that you like this article enough to want more, and every time you click that “more” button it’s really more like a “yes” button, and in advertising and sales getting a “yes” is a psychological barrier you want overcome, because once someone said yes to something, cognitive things happen in the brain that makes us more likely to keep saying yes, keep generating attention, and, as is the case, another sale- the ads.
Just brainstorming, but at this point we are so deep into the capitalist dystopian nightmare of advertising that for these guys, micro measurements make a difference, we may not know the particulars, but the purpose is engagement and make you stay, by employing common psychological tactics.