American regular grocery store brands of chocolate are horrible. Hershey’s and all the rest. Of course it’s the cheapest ingredients drowned in sugar to cover the otherwise poor taste. Cadbury’s now tastes waxy to me. Used to be pretty good. All in the name of profit.

Aldi in the US actually has really decent chocolate, their Choceur label for milk chocolate is quite good. Good luck finding it, I think the tariffs killed the availability, haven’t seen any for weeks.