What is the best way small business’ should use the Fediverse?

There’s a lot a small company could do on the fediverse but what do you think the best way they could go about it is?

@asklemmy

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    1 day ago

    Well that’s what I mean by “good faith participation” — usually that includes showing off what you are doing/creating to a community you are a part of.

    The problem, that you acknowledge, is that some businesses (in reality a majority) do purely advertisements. It is indeed a slippery slope.

    However, I’ve seen small businesses/individuals post content that gets praised by the general population of a community and then people start asking “Hey, where’d you get that? Where can I get that?” And then the OP is like “Well I actually make it myself, I sell them as a business but also engage in the hobby myself”. THAT is the most successful way I have seen a business interact in an online forum.