While mired in controversy from all sides, the Walt Disney Company has unveiled price hikes for Disney+ and its other streaming services today.

As of October 21, Disney+ will cost up to 20 percent more, depending on the plan you have. Disney+ with ads is increasing from $10 to $12 per month, while the ad-free plan is going from $16 to $19 per month. The annual, ad-free plan will go from $160 to $190.