• X, the former Twitter, has experienced a worldwide outage as of 12PM on Monday CAT.
  • This is likely the first major outage of the company since Musk took ownership in 2022.
  • The outage seems to have only lasted for about half an hour.
  • robbinhood@lemmy.worldEnglish
    1501·
    24 hours ago

    I still can’t believe he nuked the Twitter brand. It was like the most valuable part of the platform. X is such a dumb, generic nothing name.

    • Cocodapuf@lemmy.worldEnglish
      2·
      4 hours ago

      Yeah, I really could not understand the motivation behind that. Why throw away such a valuable brand? I mean the name was even a clever play on words that also gave them a cute bird icon/mascot.

      “Twitter”, with that bird logo is just a slam dunk, that’s solid gold branding… It’s insane to randomly “go a different direction” and then land at “X”. If I was their brand coordinator or director of marketing when they made that change, I’d resign then and there.

      Changing their name to “X” was essentially lighting 20% of their assets on fire on day 1.

    • jef@lemm.eeEnglish
      2·
      9 hours ago

      I feel like most if not pretty much all of the value of Twitter was the name itself, and the recognition it had.

    • Imgonnatrythis@sh.itjust.worksEnglish
      23·
      23 hours ago

      It’s going to be so easy for him to turn that x into a swastika in a couple of years though. Its what’s known in tech circles as IED “iterative evil design”

    • Kokesh@lemmy.worldEnglish
      12·
      22 hours ago

      He is really really dumb person, so it is not surprising he does stupid stuff. Look at cybershit, tesla robot (driven by people remotely), anything he did last year… He is fucking dumb idiot.

    • CubitOom@infosec.pubEnglish
      11·
      23 hours ago

      I’m glad he did, now there is a clear line from when it was acceptable to when it wasn’t.

      The USA probably won’t rebrand when its a fully fascist state.

    • philpo@feddit.orgEnglish
      9·
      22 hours ago

      You are really surprised by a guy who wanted to name his car series S-E-X-Y and had a temper tantrum when model E was taken and he could not “buy” it.