Wilshire@beehaw.org to Technology@beehaw.orgEnglish · 2 years agoIntel drops ‘i’ processor branding after 15 years, introduces ‘Ultra’ for higher-end chipswww.engadget.comexternal-linkmessage-square62fedilinkarrow-up1140arrow-down10cross-posted to: [email protected]
arrow-up1140arrow-down1external-linkIntel drops ‘i’ processor branding after 15 years, introduces ‘Ultra’ for higher-end chipswww.engadget.comWilshire@beehaw.org to Technology@beehaw.orgEnglish · 2 years agomessage-square62fedilinkcross-posted to: [email protected]
minus-squareCraigeryTheKid@beehaw.orglinkfedilinkEnglisharrow-up2·2 years agoI wonder how many millions of dollars they spent to determine this complex marketing strategy of dropping the “i” (to match Ryzen?..) and adding “core” (which sounds like CoreDuo?) and “ultra”.
I wonder how many millions of dollars they spent to determine this complex marketing strategy of dropping the “i” (to match Ryzen?..) and adding “core” (which sounds like CoreDuo?) and “ultra”.