I used to be middle management in retail. The province wide financial meetings had franchisees shitting themselves because the profit vs cost percentage had gone down, despite the actual profit amount continuing to increase (by raising prices).
These people do not live in reality. All numbers must always go up.
When you demand infinite growth any decline in growth is a catastrophe.
Same reason McDonald’s shit itself over a 1% decline in revenue.
I used to be middle management in retail. The province wide financial meetings had franchisees shitting themselves because the profit vs cost percentage had gone down, despite the actual profit amount continuing to increase (by raising prices).
These people do not live in reality. All numbers must always go up.
They really should post their expected goals along side the loss.
For example they could have a goal of 3% increase which means they undershot their goal by a stupid margin.