The founder of AdBlock Plus weighs in on PPA:
Privacy on the web is fundamentally broken, for at least 90% of the population. Advertising on the web is fundamentally broken, for at least 90% of the population.
Yet any attempt to improve this situation is met with fierce resistance by the lucky 10% who know how to navigate their way around the falltraps. Because the internet shouldn’t have tracking! The internet shouldn’t have ads! And any step towards a compromise is a capital offense. I mean, if it slightly benefits the advertisers as well, then it must be evil.
It seems that no solution short of eliminating tracking and advertising on the web altogether is going to be accepted. That we live with an ad-supported web and that fact of life cannot be wished away or change overnight – who cares?
And every attempt to improve the status quo even marginally inevitably fails. So the horribly broken state we have today prevails.
This is so frustrating. I’m just happy I no longer have anything to do with that…
And that’s exactly why I’m dropping Netflix and Disney+. I was fine paying for them when they offered good value, but charging the same amount and adding ads rubbed me the wrong way, especially when the ad-free tier is so much higher that it’s way above the actual revenue they would be making from those ads.
So yeah, the microtransactions to replace ads is predecated on websites not abusing that system. Otherwise I’ll go back to blocking ads.