Theres no reason to think this would be the case. The hopes is to change the terminology so the conversation can start to happen and policy making can be more effective. I’m certain most politicians for example fall into the same fallacy thinking “natural” means “good”.

There are also many alternatives to whole home heating. But they are not widely adopted by builders as policy does not require it. Examples include:

Radiant Underfloor Heating Solar Thermal Heat Pumps Wood Stoves Space Heaters

Most of these don’t require a “subscription model” for purchasing fule, if combined with on-site solar, wind, or geothermal.