Also later in time when one is making a choice for a kind of product one doesn’t usually buy, one might have forgotten their dislike for a brand due to their excessive use of advertising and yet their subconscious is still giving them a feeling of familiarity when they see that brand’s name on a product which makes it more likely that they’ll chose it over other options that don’t feel as familiar.

Most advertising nowadays is meant to affect subconscious impulses which will do their thing with no cognitive effort, whilst the position the OP holds (and which I myself try to) is conscious and requires cognitive effort to maintain.