• chonglibloodsport@lemmy.world
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    10 hours ago

    On the one hand, you have a multi billion dollar Seattle-based coffee corporation that uses Italian sounding names on many of its products as part of a deliberate marketing strategy to seem refined, sophisticated, and upper-class (relative to “working class” coffee from Dunkin Donuts or McDonald’s).

    On the other hand you have Italian culture and cuisine, with a lot of very strong reactions to these sorts of marketing strategies and appropriations.