Looks like that article is based on a single study from 2016. Not saying it’s not applicable, but these days the number could be much lower or (more likely) much higher. I’m also not sure the echo chamber effect is related to this, as you can just as easily say people will read what they already agree with (especially since it’s a time investment) and that leads to the same problem.
That’s ok because 59% of people who share an article don’t read it either.
https://jaysondemers.medium.com/59-percent-of-you-will-share-this-article-without-even-reading-it-c1121c88534d
Looks like that article is based on a single study from 2016. Not saying it’s not applicable, but these days the number could be much lower or (more likely) much higher. I’m also not sure the echo chamber effect is related to this, as you can just as easily say people will read what they already agree with (especially since it’s a time investment) and that leads to the same problem.