Also, at some point people lost the skill of making short ads on YouTube (or YouTube reduced the price of unskippable ads too much). If your brand or product is so bad you need more than five seconds of advertisement before a YouTube video, you either need to improve your product (so it’s easier to describe) or hire a better copywriter.
Most actual good ads on YouTube have been 5-10 seconds, interesting, informative – and they fulfill the actual part of what the ad is trying to achieve. They get you interested, and get you to click it to find out more. They have a clear message that you can internalize even before realising there’s an ad running.
It’s almost as if advertisers are purposely making bad ads to force people to watch through them without interaction to avoid paying the premium for the user click rate. That or they simply don’t understand the amount of value a good ad director and a good copywriter can generate.
That certainly contributes as well. I find myself especially annoyed by AI-created soundtracks – they usually sound like a mix of someone passing out in a drumset while someone else is hammering random keys on a keyboard. Similar to the early deep dream AI pictures, but for music.
Also, at some point people lost the skill of making short ads on YouTube (or YouTube reduced the price of unskippable ads too much). If your brand or product is so bad you need more than five seconds of advertisement before a YouTube video, you either need to improve your product (so it’s easier to describe) or hire a better copywriter.
Most actual good ads on YouTube have been 5-10 seconds, interesting, informative – and they fulfill the actual part of what the ad is trying to achieve. They get you interested, and get you to click it to find out more. They have a clear message that you can internalize even before realising there’s an ad running.
It’s almost as if advertisers are purposely making bad ads to force people to watch through them without interaction to avoid paying the premium for the user click rate. That or they simply don’t understand the amount of value a good ad director and a good copywriter can generate.
Vast majority are made with AI now so they’re an extra layer of shitty.
That certainly contributes as well. I find myself especially annoyed by AI-created soundtracks – they usually sound like a mix of someone passing out in a drumset while someone else is hammering random keys on a keyboard. Similar to the early deep dream AI pictures, but for music.