Back in the good-ish days of reddit, they had ads that I actually appreciated. They were clearly labeled as ads and had a different color, were at the top of the feed only, so once you scrolled past the first one you were done, and we’re essentially just sticky promoted posts, so they had comment sections.

You could find honest reviews of the products in the ads. Shills we’re identified and down voted into oblivion, so the real shit tended to land on top. It encouraged advertisers who actually had quality products on offer and who understood their audience. They were the only online ads that ever led directly to me buying a product.