I love how the author keeps bringing up how expensive it would be to implement a system of cloud computing rental because no one would pay the amount it would require to make such a thing profitable. But we’re talking about Jeff bezos here who took billions of dollars worth of loss for over 10 years before making Amazon the profit machine that it is now. Simply by making things cheaper for a long period of time until the customer base eas so used to the model that they could picture doing it any other way and their competition went out of business. I can totally foresee them doing this exact thing with cloud computing. Make it really cheap get people hooked where they have gotten rid of all of their in person computers and then, once access to home computing is either prohibitively expensive or impossible to do because parts are no longer available or otherwise impossible for people to switch away, jack up the price and make it profitable by squeezing every dime out of the average consumer.

This was also, by the way, Netflix’s strategy as well as Spotify and all the other cloud-based services that people are “addicted to”. Take billions and loss to get people used to your service and not consider any alternative. Then once you have a captive audience shoot that price to the Moon.