Exciting news for those enough who are 40+ and spend too much time in front of a computer screen: a Finnish startup called IXI is promising to end the era of clunky bifocals and the ‘head-tilt’ struggle of progressive lenses, replacing them with a pair of glasses that focus as naturally as the human eye using a combination of infrared eye tracking and liquid crystal-transparent indium tin oxide glasses


But just imagine what it can do for personalized ads. Why won’t anyone think of the advertisers?
Can you imagine the ad blockers on these tho