We are all well-aware of programmers volunteering their time to open source projects. Another common example are lawyers who work on cases pro bono.
Which got me thinking, what about marketeers? I have never heard of marketeers volunteering their time and skill. Could it be that such marketeers work in small organisations that nobody has heard of? Could it be that marketing requires way more resources than building software or legal work, such that the barrier of entry to volunteer marketing work is set too high for individuals?
This question came to me while looking at
inspiration for question; off-topic
this post. This is clearly a marketing problem, and I thought it would be nice if there are some professional marketeers to lead the marketing effort or provide some advice to the community.
Have you met marketing people? I mean, they’re nice enough, but it’s not exactly a passionate calling.
I know a couple; they are very smart.
No doubt. But marketing is by design a corporate exercise. Non-profits would need to be convinced to prioritize and pay for messaging over whatever function they were established to serve.
All the non-profits I know have a marketing person or department. Some outsource.
Donating to this would be very beneficial for all involved.