As RAM prices explode and availability becomes an issue thanks to AI companies, Micron announced their Crucial consumer business is no longer a thing.
Sent out in a press release today Micron said they’ve decided to “exit the Crucial consumer business, including the sale of Crucial consumer-branded products at key retailers, e-tailers and distributors worldwide”. Shipments will continue until the end of February 2026 - but after that, it’s over as they will “continue to support the sale of Micron-branded enterprise products to commercial channel customers globally”.
As for why? You probably guessed it - AI! From the press release:
“The AI-driven growth in the data center has led to a surge in demand for memory and storage. Micron has made the difficult decision to exit the Crucial consumer business in order to improve supply and support for our larger, strategic customers in faster-growing segments,” said Sumit Sadana, EVP and Chief Business Officer at Micron Technology. “Thanks to a passionate community of consumers, the Crucial brand has become synonymous with technical leadership, quality and reliability of leading-edge memory and storage products. We would like to thank our millions of customers, hundreds of partners and all of the Micron team members who have supported the Crucial journey for the last 29 years.”
Crucial did RAM and SSDs, so all of it will be going away from us lowly consumers.
Remember this when the bubble bursts and they come begging for consumer dollars again.
Their goal is to make it so entrenched in major companies so that when the bubble does “burst”, they can claim they’re “too big to fail” and get bailed out by the working class. This is all while executives make millions or even billions.
I wish humans were smarter.
And by then they will have had their millions in bonuses and they know most people will be buying their crap when the bubble bursts because most of people have the memory of a goldfish.
Happened in 2000