I think it’s getting about the level of attention as the person who started doing it hoped it would, which is about as much as possible. That attention is definitely going to run the gamut but it’s the internet so plenty of it’s going to be hate. Every time I see it I’m split between knee-jerk “that’s stupid” and then a begrudging sense of affection for someone’s commitment to pointless contrarianism and quirkiness. With the right mental framing it’s at different times annoying and endearing.