The largest cinema corporation in Sweden (when asked about why they chose to restrict people from bringing their own snacks) infamously compared bringing snacks not bought at the cinema to brining your own food to a restaurant.
Putting aside the real reason is they don’t earn much from the movies themselves and profit more from concessions, his logic doesn’t even make sense lmao.
I suppose if their only source of considerable income was from snacks, then the comparison would make sense. Although it doesn’t make sense from a customer perspective where you’re paying more than 20 $/€ for a ticket (at least in Sweden)
Concessions are their source of income. Studios use their monopoly on granting film access to demand almost all of the money from ticket sales (something like 90% of the ticket price IIRC), so the theater doesn’t actually make that much off of movies.
Concessions on the other hand, especially stuff that costs pennies to make like soda and popcorn, are pure profit and are basically the only way many theaters can stay in business these days.
Yeah but the statement wasn’t saying anything about where their income comes from, just that bringing your own snacks to the movies is like bringing food to a restaurant. Cinemas deliver movies as their primary product if we’re looking at it from the customer’s perspective. So following the logic, bringing your own food to a restaurant would equate to going to the cinema to watch a movie on your phone.
The largest cinema corporation in Sweden (when asked about why they chose to restrict people from bringing their own snacks) infamously compared bringing snacks not bought at the cinema to brining your own food to a restaurant.
Putting aside the real reason is they don’t earn much from the movies themselves and profit more from concessions, his logic doesn’t even make sense lmao.
I suppose if their only source of considerable income was from snacks, then the comparison would make sense. Although it doesn’t make sense from a customer perspective where you’re paying more than 20 $/€ for a ticket (at least in Sweden)
Concessions are their source of income. Studios use their monopoly on granting film access to demand almost all of the money from ticket sales (something like 90% of the ticket price IIRC), so the theater doesn’t actually make that much off of movies.
Concessions on the other hand, especially stuff that costs pennies to make like soda and popcorn, are pure profit and are basically the only way many theaters can stay in business these days.
Damn, capitalism sure is great and is definitely working
Yeah but the statement wasn’t saying anything about where their income comes from, just that bringing your own snacks to the movies is like bringing food to a restaurant. Cinemas deliver movies as their primary product if we’re looking at it from the customer’s perspective. So following the logic, bringing your own food to a restaurant would equate to going to the cinema to watch a movie on your phone.
Well said!