It showed up out of nowhere, made the most bank in history (for a movie), refused to explain and disappeared for like 15 years, then came back out of nowhere with a sequel movie, a AAA game, and like 3 more movies in the works.
Edit: I think it now has like a Lego line too?
Or Fern Gully, or Dances With Wolves… it’s not exactly an uncommon story.
Ah, but before Avatar came along it was never quite so poorly written!
It’s in a unique spot in the 3D space of script quality, time spent refining it, and revenue.