They call it “dark traffic” - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
Well now, here’s one that comes up under “other”.
I started using an adblocker because I was using an elderly netbook for my studies. Ads junked up resource usage so much they used to freeze my laptop, and render most sites unusable.
Thanks to my adblock, I was able to finish my studies.
These days I use adblock because I object to virus-like code execution on my hardware. I tell others about adblock and get them set up to get free tea/coffee (and to watch their faces as sites become usable again).
The quiet mention of the 12ft.io being taken down is disturbing, it was a good tool for students to read article sources. This kind of change forces them to rely on AI (Gemini respects paywalks, Copilot just ignores them), which risks misinformation being spread!