Actually Rolex are an investment. I’ve been told by a friend who has some Rolex that:

1. You can’t buy a Rolex, you must go in a waiting list
2. Buy the Rolex once it’s your turn
3. Use it for a few months
4. Sell the Rolex for $10k higher than the brand new price to someone who can’t wait

It seems to work somehow. People are morons.