

Why is so much coverage of “AI” devoted to this belief that we’ve never had automation before (and that management even really wants it)?
I’m going to set aside the question of whether any given company or a given timeframe or a given AI-related technology in particular is effective. I don’t really think that that’s what you’re aiming to address.
If it just comes down to “Why is AI special as a form of automation? Automation isn’t new!”, I think I’d give two reasons:
It’s a generalized form of automation
Automating a lot of farm labor via mechanization of agriculture was a big deal, but it mostly contributed to, well, farming. It didn’t directly result in automating a lot of manufacturing or something like that.
That isn’t to say that we’ve never had technologies that offered efficiency improvements across a wide range of industries. Electric lighting, I think, might be a pretty good example of one. But technologies that do that are not that common.
kagis
https://en.wikipedia.org/wiki/Productivity-improving_technologies
This has some examples. Most of those aren’t all that generalized. They do list electric lighting in there. The integrated circuit is in there. Improved transportation. But other things, like mining machines, are not generally applicable to many industries.
So it’s “broad”. Can touch a lot of industries.
It has a lot of potential
If one can go produce increasingly-sophisticated AIs — and let’s assume, for the sake of discussion, that we don’t run into any fundamental limitations — there’s a pathway to, over time, automating darn near everything that humans do today using that technology. Electrical lighting could clearly help productivity, but it clearly could only take things so far.
So it’s “deep”. Can automate a lot within a given industry.








Though to be fair, Amazon’s scale is very large, so it’s worth it to spend a lot on automation. They’ve done a lot with robots before. 14k isn’t as many as it might sound, at their scale.
kagis
https://www.nytimes.com/2025/10/21/technology/inside-amazons-plans-to-replace-workers-with-robots.html