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Cake day: September 19th, 2026

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  • They used another tactic that I didn’t notice until one of the commenters on the Ars article/forum pointed it out:

    Promising good stuff that’s not too close (~5 years) so you’ll remember it and say, “Hey, where’s my <good thing>?!” but not so far away (~25+ years) that you’ll say “That’s way too far you need to fix this shit now.” Apparently it was used in Soviet Bloc countries a lot to keep the population from revolting, and now I’m seeing it everywhere in our society. In this case, the O&G companies said things like, “Sure! We’ll be generating all your fuel with algae in ~15 years and then we’ll never need to drill again!” and “We’re developing amazing carbon capture technology that’s a mere ~15 years away and will repair all the damage we’re not doing!”

    Ars Technica might be owned by Conde Nast, but it has a really smart userbase on average, so I tolerate that fact.



  • I think it’s a little of both, but one of my friends left my company producing weird semiconductors to go work at Micron making RAM. They’re definitely ramping up a little, but the equipment and techniques to fab those chips is very specialized. Imagine trying to drill zillions of really tiny, deep pits, and then making sure the very bottom of those pits get coated while the sidewalls are completely unaffected… and you have to do it everywhere uniformly on a hundred 350mm wafers per minute.