JC Penney decided to show the actual price on clothing instead of what clothing retailers usually do, which is a grossly inflated price and then a slash through it and another sticker that reads like 30% off and bullshit events like “store credit” and discount sales every weekend. It was called “Fair and Square Pricing” and was quite competitive price wise with other retailers.
It nearly bankrupted them because nobody wanted to shop at a place where they weren’t getting a deal.
https://www.nbcnews.com/technolog/fair-square-pricing-thatll-never-work-jc-penney-we-being-794530
In my state, getting at least 2% of the vote for either Governor or President in a general election keeps the Party on the ballot for the next election.
Without hitting that 2% threshold, the party loses its official status and has to go back to petitioning status, which means resources are tied up both canvassing for tens of thousands of signatures and fighting in courts to get reinstated. So it’s a perpetual ground game and prevents the party from taking off.
The Libertarian Party has remained above that threshold for about a decade now, the only third party to do so consistently, and that’s pretty scary.