Usually by the second or third question they got as much out of Google Assistant as they are going to get (because they just keep asking variations of the same thing, but don’t quite grasp that it is really the same question, or they have now gotten to a hyper specific question). By question 5 or 6 they typically are done with Google and come to us to discuss further.
Exactly. Microsoft also has the benefit of double-dipping - they have Xbox, but they also get a healthy cut from PC as a vast majority of gamers are going to be running Windows.
This article feels very much like a fanboy wanting to keep the stupid “console wars” going, when really Microsoft is happy to just rake in the cash.