There’s a window of attention for public discourse and there’s fatigue. We, as a group, can only be upset about so much. It’s a tried tactic to just try to distract us with some crazy shit, like Trump did with the alien files. If one crazy thing comes up in the news, other stuff will drop from our radar. And that’s why people try shit again and again and again. Always in the hope that this time people are distracted by other stuff or are finally worn down enough.