Not a salesman personally but I was raised by one. I think he tried to get as good a deal for customers as he reasonably could, but the thing that’s always stuck with me is when he told me: “People don’t buy from me because I have the best deals. People buy from me to buy from me.”
Some salesmen may offer good or bad deals, but ultimately what they’re selling is themselves, their personality, their companionship to some degree. My dad could talk to anyone and build a relationship within an hour. It’s who he was, and he leveraged it to make a lot of money because his customers liked talking to him.
Buying through a commissioned salesman will likely always be at least a few percentage points more expensive than using an online portal, but there are a lot of people who will feel like it’s worth it if the salesman is doing their job right.
Not a salesman personally but I was raised by one. I think he tried to get as good a deal for customers as he reasonably could, but the thing that’s always stuck with me is when he told me: “People don’t buy from me because I have the best deals. People buy from me to buy from me.”
Some salesmen may offer good or bad deals, but ultimately what they’re selling is themselves, their personality, their companionship to some degree. My dad could talk to anyone and build a relationship within an hour. It’s who he was, and he leveraged it to make a lot of money because his customers liked talking to him.
Buying through a commissioned salesman will likely always be at least a few percentage points more expensive than using an online portal, but there are a lot of people who will feel like it’s worth it if the salesman is doing their job right.