I see this trend all over the place. I just found out Sony has something called “MySony”. My bank has “MySpending Cards”. My company uses Paycom and it has something called “MyCom”, and i think i remember it also having more things with the MyNoun name format.
What and why is this?
https://en.wikipedia.org/wiki/Newspeak
Intentional dumbing-down of the entire market.
Microsoft was pioneer in doing that, decades ago.
( the whole instinct to dumb-down everything is culturally-ingrained, & helps prevent critical-thinking, so it automatically gets backing by incorporated DarkTriad “persons”.
John Taylor Gatto’s perspective on education is pertinent,
hell, a bit in a book I read decades ago is pertinent: 2 psychologists who had a daughter herd her talking to herself, while in bed…
so, being psychologists, they stuck a tape-recorder in her bed, to discover what she was saying.
They discovered that she was telling herself the story-of-her-day.
They ALSO discovered that she was complying with their pressure to dumb herself down, to meet their expectations: she was significantly un-dumbed-down in that recording.
That was one of the most-depressing things I’ve ever read.
Mere toddlers are already programmed by our culture into dumbing themselves down, & we’re blind to that, by default??
Makes our whole population significantly less-viable, in this century, that’s for sure.
Dumbing-down & ideological oversimplification are related, & form a positive-feedback-loop, unfortunately )
Wait, do you mean their parents wanted her to behave like dumb? Or is it they had low expectations of what she could achieve at that age and it lowered her self esteem?