- Alexa users who are Amazon Prime members are reportedly being automatically upgraded to Alexa Plus.
- Users who have been upgraded can revert to the old Alexa by saying, “Alexa, exit Alexa Plus.”
- One user claims that they were “flooded with ads” after downgrading back to Alexa.
You’re talking internal accountability. That doesn’t apply at this scale.
The accountability here is to shareholders. And they don’t care about why, just quarterly profits and growth.