Tailwind CSS Lets Go Of 75% Of Engineering Team After 40% Traffic Drop To Docs From Google
www.seroundtable.com
Adam Wathan the creator of Tailwind CSS posted that he had to let go of 75% of his engineering team because of AI. He said traffic to the Tailwind help documentation is down 40% and that is where most people learn about his solution and then buy commercial products. He added his revenue is down 80%.
  • calliope@retrolemmy.com
    21·
    4 hours ago

    So you had a four-person team working on something that couldn’t sustain itself.

    Adam Wathan wrote, “the reality is that 75% of the people on our engineering team lost their jobs here yesterday because of the brutal impact AI has had on our business.” “Traffic to our docs is down about 40% from early 2023 despite Tailwind being more popular than ever,” he added. He then goes on to explain that “The docs are the only way people find out about our commercial products, and without customers we can’t afford to maintain the framework.”

    So your only source of customers was some docs somewhere?! wtf are you talking about AI caused the problem. You had no customers.

      • ozymandias@sh.itjust.works
        2·
        4 hours ago

        yes, that is the link linked here, that i’m commenting on… seems off to respond to my response with the same link i’m already commenting on….
        but here i’ll quote it:

        Update 2: While Adam did not specifically say the traffic drop is from Google Search, I have to assume that to be the case. What other source of traffic can have such a devastating impact on a company? AI Overviews have shown, despite what Google has said, to hurt traffic to many publishers

        it’s just people blaming their failure on ai overview… which is fucking stupid

        every programmer worth their salt knows ai overview is inaccurate and incomplete

  • RobotToaster@mander.xyz
    9·
    11 hours ago

    It “killed” the closed source commercial offering that relied on tailwind being annoying to use without it.

    • Gamma@beehaw.orgEnglish
      2·
      7 hours ago

      Which means they had to lay off 3 of of their 4 member engineering team