AI is just a marketing term, there’s nothing intelligent about it. Its simply Large Language Models, databases that predict what should go next. Its like asking the prediction bar when you are typing to write a story.
It isn’t though. It’s a thing that makes shit. And it makes shit well enough that execs seriously consider it. Even though it can only make a commercial 60% as good as humans can, that’s good enough. Because AI can make 10 commercials in the same time traditional creators can make 1. It doesn’t matter how bad the ai commercials are because they can overwhelm any competition in sheer abundance. AI ads will drown out traditional ads. They are easier to make and are infinitely customisable. I can make 10 new ads a day for less than it would cost to make a single traditional ad. There really is no comparison
AI is just a marketing term, there’s nothing intelligent about it. Its simply Large Language Models, databases that predict what should go next. Its like asking the prediction bar when you are typing to write a story.
It isn’t though. It’s a thing that makes shit. And it makes shit well enough that execs seriously consider it. Even though it can only make a commercial 60% as good as humans can, that’s good enough. Because AI can make 10 commercials in the same time traditional creators can make 1. It doesn’t matter how bad the ai commercials are because they can overwhelm any competition in sheer abundance. AI ads will drown out traditional ads. They are easier to make and are infinitely customisable. I can make 10 new ads a day for less than it would cost to make a single traditional ad. There really is no comparison
Famously Cola Christmas commercial took more time and money to create than a traditional ad would?