We are all well-aware of programmers volunteering their time to open source projects. Another common example are lawyers who work on cases pro bono.

Which got me thinking, what about marketeers? I have never heard of marketeers volunteering their time and skill. Could it be that such marketeers work in small organisations that nobody has heard of? Could it be that marketing requires way more resources than building software or legal work, such that the barrier of entry to volunteer marketing work is set too high for individuals?

This question came to me while looking at

inspiration for question; off-topic

this post. This is clearly a marketing problem, and I thought it would be nice if there are some professional marketeers to lead the marketing effort or provide some advice to the community.

    • Endmaker@ani.socialOPEnglish
      1·
      17 hours ago

      What is the best way for Lemmy to get more users in its current state? What needs to change?

      What is the main reason that Lemmy is not gaining users?

      • notsosure@sh.itjust.works
        6·
        16 hours ago

        The easy answer: create a community “how to get to 1,000,000 Lemmy users” and let the swarm come up with and implement ideas. In real life, this means that the mission and vision of Lemmy must be defined, based on that a positioning and messaging document must be prepared, which also describes the user profile(s). You would need to define the Unique Selling Point USP of Lemmy, and an elevator pitch. All these assets build on each other. Then you could start to create campaigns targeted at non-users, eg on other platforms, mastodon, X(!), Reddit (!), etc… draw them in with the assets and statements described above. I have done this with dozens of companies. All quite exciting, imagine a couple of tweets on X “looking for more freedom? Join Lemmy today!” Works well, takes effort, doesn’t need to cost €€€.

        • Endmaker@ani.socialOPEnglish
          2·
          16 hours ago

          mission and vision of Lemmy must be defined

          Do you think each niche Lemmy instances should have their own mission and vision, and market themselves accordingly? I’d imagine lemmy.world can represent Lemmy as whole, but something like ani.social speaks more to weebs IMO.