We are all well-aware of programmers volunteering their time to open source projects. Another common example are lawyers who work on cases pro bono.

Which got me thinking, what about marketeers? I have never heard of marketeers volunteering their time and skill. Could it be that such marketeers work in small organisations that nobody has heard of? Could it be that marketing requires way more resources than building software or legal work, such that the barrier of entry to volunteer marketing work is set too high for individuals?

This question came to me while looking at

inspiration for question; off-topic

this post. This is clearly a marketing problem, and I thought it would be nice if there are some professional marketeers to lead the marketing effort or provide some advice to the community.

  • Hackworth@piefed.caEnglish
    24·
    18 hours ago

    As a practitioner of that dark art, I fear you know not what you summon. You don’t really want Lemmy to be popular, not in a way that traditional marketing is going to make it popular.

    • thelivefive@startrek.websiteEnglish
      3·
      10 hours ago

      I wholeheartedly agree with this. But what about nontraditional marketing? Should be some ways to market to the desired audience?

    • Steve@communick.newsEnglish
      91·
      17 hours ago

      The Fediverse should be as ubiquitous as email.
      Your ISP, company, government, etc. should all host their own social media, just like they do email.

      • hitmyspot@aussie.zone
        9·
        16 hours ago

        I don’t know anyone that uses isp based email that isn’t over 60. Tying your on,ine identity to a service provider that is location based makes no sense.

        • swelter_spark@reddthat.comEnglish
          2·
          11 hours ago

          I do, and then use redirects for everything, so I receive mail at that address but never give it out. I use my ISP to get online anyway, so they’re already tied to me.

          • hitmyspot@aussie.zone
            2·
            11 hours ago

            If your redirects are all through a central point, then that works, but if it’s done manually, that is a pain to change. So, if your provider changes or you move, it’s a pain. I’ve moved recently, but loved at my last house for 14 years. I still changed providers multiple times, from dsl to fibre-to-node, to fibre to home.

            If my email had to change each time I might not have been so nimble. Unfortunately it’s a Gmail address and I am in the process of degoogling, so online mail has pros as well as cons!

        • Steve@communick.newsEnglish
          3·
          15 hours ago

          All true. But…
          Don’t make your online accounts your identity.
          They aren’t you. They aren’t real.

          • hitmyspot@aussie.zone
            2·
            15 hours ago

            Neither is your social security number nor your passport or dericing licence. Your email serves the same purpose online. Losing/changing it is extremely annoying as it’s tied to so many other services.

              • hitmyspot@aussie.zone
                1·
                9 hours ago

                If your point is more than everything online is virtual anyway, then you’re missing the point.

                Your email being tied to your online identity doesn’t mean it’s part of your sense of self or personality. It means it’s ties to multiple online services that identify you partly by using it. If you change or lose your email, you lose those log-ins or, at least, it’s a pain to change them all.

                Many places now use a phone number as an identifier instead of an email or as an alternative. Again, because it’s unique to you and unlikely to change. However, that makes you easier to track and susceptible to losing it being a loss of things beyond your phone number. This may include access to things like bank accounts or personal photos or friends contact details.