We are all well-aware of programmers volunteering their time to open source projects. Another common example are lawyers who work on cases pro bono.
Which got me thinking, what about marketeers? I have never heard of marketeers volunteering their time and skill. Could it be that such marketeers work in small organisations that nobody has heard of? Could it be that marketing requires way more resources than building software or legal work, such that the barrier of entry to volunteer marketing work is set too high for individuals?
This question came to me while looking at
inspiration for question; off-topic
this post. This is clearly a marketing problem, and I thought it would be nice if there are some professional marketeers to lead the marketing effort or provide some advice to the community.
My understanding is that marketeers would have thought through their company’s acquisition / retention / etc problems, then decide on the best approach to deal with said problems.
In some cases, marketeers recognised that having reviews bring the most value to their organisations, and would then create means for end users to “write reviews or share things”.
This problem-solving is the real marketing work, not us end users spreading the word.