Windows is their #1 marketing platform for their other services. They crash and burned out of mobile and television so in the name of expanding their business into more and more subscription services, Windows is their only popular consumer platform and problem for them is that basic OS functionality that people want pretty much was reached with Windows XP. Everything new is an application that is easily installed afterwards or in a web browser. Packaging it into the basic Windows installation just bogs things down and makes it more busy. It’s a marathon. Linux will win eventually by having features and services out the box. Practically no services. No onedrive, o365, and copilot nagging